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In a matter of decades, advances in technology and strategies
placed marine fisheries around the world in a perilous position.

The seed for a globally collaborative plan of action was planted in 1996.
In an effort to address the looming crisis of rapidly depleted fish populations,
and subsequently enhance sustainability, the Marine Stewardship Council
(MSC) was established. With the World Wildlife Fund and Unilever serving
as catalysts for its emergence, the MSC has become the chief proponent
in the development of providing an industry-based solution.
If there's such a thing as becoming too successful for survival, it has
surely been epitomized by the fishing industry. In an effort to recognize
this, the Marine Stewardship Council devised a marketing campaign and
introduced a certification and labeling program whereby all stakeholders
could play a part in rebuilding fisheries to healthy levels.
Under the MSC's Sustainable Fisheries Certification Program, an environmental
standard: Principles and Criteria for Sustainable Fishing is used to assess
fisheries worldwide. Assessments are not carried out by the Council, but
rather by independent certification teams, including TAVEL Certification
Inc., which are approved by the MSC. TAVEL is now ready to do its part
to ensure that synergies are merged and players work together to enjoy
the benefits of a sustainable supply of fish forever.
Who are We?
TAVEL Certification Inc. is a certification company approved by the MSC
to conduct Sustainable Fishery Certifications and Chain of Custody Certifications.
What is Fishery Certification?
A client fishery (usually made up of one or more stakeholders such as
fishery associations, government departments, individual fishing industry
companies) becomes certified when it has been successfully assessed by
an independent professional certification company (TAVEL Certification
Inc.) against the MSC Standard: Principles and Criteria for Sustainable
Fishing.
Why Certify?
Certification of a fishery allows the consumer to have confidence that
the fish product from that fishery is well managed and harvested at sustainable
rates. Certification allows the companies sourcing product from a certified
fishery to contract the use of the MSC Logo and Claim, which in turn allows
consumers to make purchase selections based on sustainability of the fishery
resource.
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